Make Someone's Day
University Set Project
We were tasked to come up with a creative brief for a social issue of our choice. I chose to design a campaign for the promotion of Mental Health Awareness Week in university campuses within the U.K.
My concept was based on the idea that happiness can be found in the little things. To promote the issue of mental health around universities, I came up with the idea of organising tables with promotional material and a prize wheel. People would be invited to spin the wheel and win prizes representing kind gestures, like a free hug, a compliment, etc. I also designed a promotional wellness planner to be handed out to all participants, containing weekly wellness trackers and advice on how to improve mental health using exercise, mindfulness and an overall healthy lifestyle.