The brief was to come up with a concept  and a brand for an exhibition based on the theme “Eat me”. In terms of final outcomes, we had to develop a consistent brand identity including a marque, printed and digital ephemera, a promotional installation and a wayfinding system. 


Beyond the Box is an exhibition that focuses on the communication aspect of the bento box (packed lunch), which is a central aspect of Japanese food culture. In a society where value is given to action rather than speech, the bento is the perfect example of the Japanese way of communicating. 

Beyond the Box

University Set Project


This site was designed with the
website builder. Create your website today.
Start Now